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Creating content for the web

Carla May 15, 2012 Leave a comment Marketing Tips, Strategy

Quality content brings many benefits for businesses with an online presence. It helps build an audience, attracts customers and creates evangelists who spread the message about the business by sharing via various channels. For this reason, it is important to plan the content, and have a good content marketing strategy ...

Marketing with Google

Carla May 09, 2012 Leave a comment Marketing Tips, Strategy

Most businesses sets up a website with specific goals in mind. The most common goals of a well-designed website with optimised content are to: Generate targeted traffic, leads and sales, convert visitors into customers. Build brand and business image. Improve search engine ranking. Attract relevant back links from ...

Creating a content strategy

Carla May 03, 2012 Leave a comment Strategy

Mapping out a content strategy is an activity that is best done as part of a longer term plan, like a marketing plan. One way to create a content strategy is to take stock of various events expected throughout the year and marking the relevant dates on the calendar, so that content can be built [...]

The importance of a content strategy

Carla May 01, 2012 Leave a comment Strategy

Content marketing is an effective way to attract potential customers for your business through useful information. Information drives the internet highway and using it to target a prospective market can pay off in a big way. Your marketing plan should include a content strategy since the goal of marketing is customer ...

Using LinkedIn and Quora for business to business marketing

Carla April 19, 2012 Leave a comment Social Media, Strategy

Clearly, businesses need a strong social media presence. This holds true especially for business to business (or B2B) marketing where the focus is on lead generation and the return on investment must be generated within specific time frames. Although there is an almost unlimited number of social sites today, including ...

Business to business social media marketing

Carla April 16, 2012 Leave a comment Marketing Tips, Social Media

Social media marketing relates to a business’ activities across social media sites such as Facebook, Twitter, LinkedIn, Google+, Pinterest, discussion boards and video sites. The aim is to reach and connect with its target market, conveying its message via the appropriate format so that it results in visibility and ...