What is new with the new Google Analytics?

Recognised as one of the best free web analytics tools, Google Analytics has become even better with the addition of new features like a new interface, real time analytics and social media integration during the past year. To help you ease into the new version, here are the most prominent features of the new Google […]

Analysing website Analytics data

Any business with a website must ensure that it stays competitive, meets its goals and achieves its return on investment. To do this, the marketer must collect data on the website’s performance and analyse it, as without the data, the business could end up spending valuable time and money with zero results. There is a […]

LinkedIn – a powerful business networking tool

Frequently referred to as ‘the Facebook of the business community’, LinkedIn is a professional and social networking site where professionals and businesses can connect, interact and benefit. After signing up and creating a profile on LinkedIn, you can share interesting articles, relevant events, create partnerships and also find future employees simply by networking. A LinkedIn […]

Web tools that add value for businesses

With website optimisation and worrying about search engine rankings becoming a full-time activity, it can be challenging to maintain a website and run your business at the same time. The good news is that there are many tools available to make online tasks easier.  Below is an overview of our favorite online tools that add […]

Keeping an eye on the competition

Competitor analysis involves collecting and analysing information related to your competitors.  It also means using this information to strengthen your own marketing strategies to stay a step ahead. This information could be about their business practices, service and product offerings, the strengths and weaknesses in the market and any other aspect that influences the business. […]

Your business and the third screen

According to the Quantcast Review of 2009 Mobile Web Trends “there are four billion mobile phones in active use worldwide, 4 times more than personal computers.” In 2009, mobile web usage increased by 148% globally.  These figures continue to rise and by 2013 projections state that mobile web users will grow to one billion. Let’s […]

Making a lasting impression

Everyone receives free samples and pamphlets.  How many times do you get something that you can use – or should I rather say that you would want to use?  I rarely keep any of the pamphlets that end up in my postal box and the gifts that I receive at conferences are often given away […]

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