Marketing Tools | Twenty3Media

What is new with the new Google Analytics?

Carla December 20, 2011 Leave a comment Marketing Tips, Marketing Tools

Recognised as one of the best free web analytics tools, Google Analytics has become even better with the addition of new features like a new interface, real time analytics and social media integration during the past year. To help you ease into the new version, here are the most prominent features of the new Google ...

Analysing website Analytics data

Carla November 10, 2011 Leave a comment Marketing Tips, Marketing Tools

Any business with a website must ensure that it stays competitive, meets its goals and achieves its return on investment. To do this, the marketer must collect data on the websiteâ€™s performance and analyse it, as without the data, the business could end up spending valuable time and money with zero results. ...

LinkedIn â€“ a powerful business networking tool

Carla July 15, 2011 Leave a comment Marketing Tools, Social Media

Frequently referred to as â€˜the Facebook of the business communityâ€™, LinkedIn is a professional and social networking site where professionals and businesses can connect, interact and benefit. After signing up and creating a profile on LinkedIn, you can share interesting articles, relevant events, create ...

Web tools that add value for businesses

admin June 23, 2011 Leave a comment Marketing Tools

With website optimisation and worrying about search engine rankings becoming a full-time activity, it can be challenging to maintain a website and run your business at the same time. The good news is that there are many tools available to make online tasks easier.Â Below is an overview of our favorite online tools ...

Keeping an eye on the competition

Carla June 13, 2011 Leave a comment Marketing Tactics, Marketing Tips, Marketing Tools, Social Media, Strategy

Competitor analysis involves collecting and analysing information related to your competitors.Â It also means using this information to strengthen your own marketing strategies to stay a step ahead. This information could be about their business practices, service and product offerings, the strengths and weaknesses ...

Your business and the third screen

Carla June 07, 2011 Leave a comment Marketing Tools

According to the Quantcast Review of 2009 Mobile Web Trends â€œthere are four billion mobile phones in active use worldwide, 4 times more than personal computers.â€ In 2009, mobile web usage increased by 148% globally.Â These figures continue to rise and by 2013 projections state that mobile web users will ...

Making a lasting impression

Carla June 24, 2010 Leave a comment Marketing Tools

Everyone receives free samples and pamphlets. How many times do you get something that you can use â€“ or should I rather say that you would want to use? I rarely keep any of the pamphlets that end up in my postal box and the gifts that I receive at conferences are often given away [...]