Workshops

UCT Marketing short course

Carla will be convening a 10-week marketing short course for UCT and GetSmarter.

Course begins: 26 March 2012
Cost: R7 000.00 (excl. VAT)

The course in a nutshell

Understand the fundamentals of planning and running a successful marketing campaign
Learn about market and customer analysis, and gain insight into brand development, sales, marketing channels and market research
10-week part-time course presented online throughout South Africa
Results in a Certificate in Marketing from the University of Cape Town

Course modules

Module 1- Understanding marketing management and planning
Module 2- Market research
Module 3 – Branding strategy
Module 4 – The product or service plan
Module 5 – Competitor analysis
Module 6 – Marketing tactics and channels
Module 7 – The internet plan
Module 8 – The sales plan
Module 9 - Implementing your marketing strategy
Module 10- Measuring marketing success

Who should attend this course?

The course is suitable for anyone who wants to acquire or sharpen their marketing skills. It is beneficial for small-business owners, managers, entrepreneurs and aspiring and current marketing professionals, including general and marketing managers, sales executives, brand managers, consultants, internet marketers and strategists.

For more details please visit GetSmarter’s website or download a course information pack.

Marketing for Non-Marketers workshop

Join *mdp marketing and Twenty3Media plus a host of industry experts for an introductory course to modern marketing concepts and techniques – from branding to blogging, online to offline – specifically designed for non-marketing folk.

Who Should Attend?

Anyone who has been tasked with marketing responsibilities but don’t necessarily have a marketing background, or traditional marketers wishing to learn more about how the Internet can be used for marketing efforts.

What Will I Learn?

The two-day course will cover the following elements:

DAY ONE

Marketing

Introduction to marketing – what is it and how is it changing?
Marketing research – understanding your target market, competitors and market environment
The marketing mix – product, price, place, promotion

Branding

Branding – brand identity, brand association, brand equity
Authenticity – messaging and brand ambassadors

DAY TWO

eMarketing

Using search engines – search engine marketing, search engine optimisation, pay-per-click campaigns
Using websites – your website, online advertising, affiliate marketing
Using conversation – online PR, online reputation management

Networking Online

Introduction to social media
Choosing the right social media platforms

Networking Offline

How to build and use your professional network

The Future of Marketing

How marketing is changing, what the new concepts and technologies are, and how to make sure you’re prepared to capitalise on future marketing trends.

Details

Dates: TBC
Cost: R2 999 per person (excluding VAT). *Enquire about discounts for start-ups and NGOs.
Venue: TBC

For more information or to book your seat please email Carla or complete the form below.

Thoughts From Previous Attendees

Thanks Mariska and Carla for a well-presented, interactive and informative workshop. I will recommend it to anyone who is starting up a company or who already is running one. I also highly recommend it to all sales and marketing people who have become stagnant.
A van Onselen

I enjoyed all the tips and recommended resources – very, very useful.
L Walsh

I could sit and listen and get into in-depth discussion for another week on all the topics – it was so interesting!
M Labuschagne